customer service | client orientation | skills development | services workplace | competency | South Africa

CUSTOMER SERVICE & CLIENT ORIENTATION

AIM OF THE MODULE

The purpose of this module is to introduce the learner to the value of customer care and client orientation as a contributor to continue business growth. Service delivery is explored in the context of client orientation and the need to develop long-term relations with customers or clients. The customer service chain is introduced and reference is made to the link that exists between loyal customers and satisfied employees. The course is of value to employees who have frontline contact with customers and who want to gain a better understanding of customer service as a catalyst for continued success.

LEARNING OUTCOMES

On completion of this module the learner will be able to:

  • Explain the importance of customer service
  • Link customer service and customer orientation
  • Recognise the benefits of loyal customers
  • Identify the various elements of customer service delivery
  • Manage service quality
  • Explain how different services can be positioned in the market