training | entrepreneurship | management processes | skills development | small business | new venture | South Africa

ENTREPRENEURSHIP

AIM OF THE MODULE

This module is aimed at learners who wish to develop personal characteristics of an entrepreneur that will ensure the successful operation of a small business or new venture. It introduces economic, administrative, and behavioural barriers that can contribute to business failure. The learners will be able to develop strategies for working effectively in a group and in an entrepreneurial context. The programme will benefit individuals who wish to gain a better understanding of selling principles, management processes and stock control procedures.

LEARNING OUTCOMES

On completion of this module the learner will be able to:

  • Describe and discuss entrepreneurship
  • Conduct a market investigation
  • Identify viable business ideas
  • Manage the finances of a small business
  • Market a small business and its products
  • Assess and improve individual entrepreneurial characteristics