marketing management | market research | market segmentation | target marketing | position strategies

SHORT COURSES : MANAGEMENT & SUPERVISORY DEVELOPMENT

MARKETING MANAGEMENT

AIM OF THE MODULE:

Learners who successfully complete this module will gain an understanding of the marketing environment and the importance of the target market. They will be well placed to continue their development in the field of marketing communication, marketing management, market research or customer management. This course will be of value to individuals who are starting their own business or for business owners who wish to expand their knowledge of the market.

LEARNING OUTCOMES:

On completion of this module the learner will be able to:

  • Explain the 4 P’s of marketing
  • Demonstrate an understanding of target markets
  • Understand the marketing communication process
  • Understand the macro and micro-environmental issues
  • Describe market segmentation
  • Explain the positioning strategies for a particular segment

Management and supervisory development courses are available for established businesses that require career and personal development for their employees. These courses provide participants with a better understanding of the dynamics that drive successful businesses.