SHORT COURSES : MANAGEMENT & SUPERVISORY DEVELOPMENT
MARKETING MANAGEMENT
AIM OF THE MODULE:
Learners who successfully complete this module will gain an understanding of the marketing environment and the importance of the target market. They will be well placed to continue their development in the field of marketing communication, marketing management, market research or customer management. This course will be of value to individuals who are starting their own business or for business owners who wish to expand their knowledge of the market.
LEARNING OUTCOMES:
On completion of this module the learner will be able to:
- Explain the 4 P’s of marketing
- Demonstrate an understanding of target markets
- Understand the marketing communication process
- Understand the macro and micro-environmental issues
- Describe market segmentation
- Explain the positioning strategies for a particular segment
Management and supervisory development courses are available for established businesses that require career and personal development for their employees. These courses provide participants with a better understanding of the dynamics that drive successful businesses.
Skillsplus Solutions is a mobile training provider registered with the Department of Labour (Provider I.D. No 1526) and accredited with the Services SETA (SETQAA No. 2076).Skillsplus offers short courses, learning programmes and has accreditation for the FET qualification - New Venture Creation which is a Learnership at NQF level 4.