marketing and customer care | marketing and sales | small business promotion | tender documents | marketing plan

SHORT COURSES : MANAGEMENT & SUPERVISORY DEVELOPMENT

MARKETING, SALES & CUSTOMER CARE

AIM OF THE MODULE:

This module is intended for learners who are working in a SMME environment specializing in new venture ownership and management. Business owners who wish to develop their entrepreneurial skills will benefit from this training by gaining a better understanding of commercial and public sector contracts and the principles of quoting and tendering.

LEARNING OUTCOMES:

On completion of this module the learner will be able to:

  • Describe marketing terminologies
  • Establish a link between marketing and customer care
  • Describe promotions for a small business
  • Complete basic quotation documents
  • Complete tender documents
  • Implement a marketing plan for a small business

Management and supervisory development courses are available for established businesses that require career and personal development for their employees. These courses provide participants with a better understanding of the dynamics that drive successful businesses.