MARKETING MANAGEMENT

AIM OF THE MODULE

Learners who successfully complete this module will gain an understanding of the marketing environment and the importance of the target market. They will be well placed to continue their development in the field of marketing communication, marketing management, market research or customer management. This course will be of value to individuals who are starting their own business or for business owners who wish to expand their knowledge of the market.

LEARNING OUTCOMES

On completion of this module the learner will be able to:

• Explain the 4 P's of marketing
• Demonstrate an understanding of target markets
• Understand the marketing communication process
• Understand the macro and micro-environmental issues
• Describe market segmentation
• Explain the positioning strategies for a particular segment