Learners who successfully complete this module will gain an understanding of the marketing environment, market research, segmentation, targeting and positioning. Further development in either marketing management, market research or customer management is possible for learners who wish to expand their knowledge of the subject. This module will add value to individuals who are starting their own business or for entrepreneurs who wish to expand their knowledge of the subject.
On completion of this module the learner will be able to:
A number of short courses are available for entrepreneurs and owners of small or medium businesses who want to improve their managerial skills and gain a better understanding of the business environment in which they operate.