marketing skills | market research | segmentation | targeting | positioning

SHORT COURSES : BUSINESS AND ENTREPRENEURIAL TRAINING

MARKETING

AIM OF THE MODULE

Learners who successfully complete this module will gain an understanding of the marketing environment, market research, segmentation, targeting and positioning. Further development in either marketing management, market research or customer management is possible for learners who wish to expand their knowledge of the subject. This module will add value to individuals who are starting their own business or for entrepreneurs who wish to expand their knowledge of the subject.

LEARNING OUTCOMES

On completion of this module the learner will be able to:

  • Identify and describe marketing in relation to a new venture.
  • Conduct market research
  • Identify market segmentation in relation to new venture opportunities
  • Incorporate market research into a marketing plan
  • Explore the product/service life cycle

A number of short courses are available for entrepreneurs and owners of small or medium businesses who want to improve their managerial skills and gain a better understanding of the business environment in which they operate.