SMALL BUSINESS SKILLS

AIM OF THE MODULE

This module is aimed at small business owners who would like to develop their business skills to successfully grow a small or micro enterprise. It introduces the learner to the principles of market research and the methodology of calculating the cost and selling prices of stock. Different business options are discussed and a basic marketing plan is introduced.

LEARNING OUTCOMES

On completion of this module the learner will be able to:

• Identify and choose a business relevant to his skills and experience
• Conduct a market analysis
• Write a business overview
• Introduce a basic stock control programme
• Compile a marketing plan
• Conduct basic stock control