skills development | services workplace | competency | South Africa

STRATEGIC MANAGEMENT

AIM OF THE MODULE

The purpose of this module is to provide participants with an overview of the strategic management process that applies to businesses who wish to remain competitive in a changing environment. The course addresses the importance of conducting a thorough analysis of the business and the environment in which it operates as a basis for future medium and long-term planning. This course is suitable for individuals who want to contribute to the development of a mission, vision, objectives, and strategies of the business.

LEARNING OUTCOMES

On completion of this module the learner will be able to:

  • Explain the strategic planning process
  • Conduct an environmental analysis
  • Analyze available company resources
  • Apply strategic management tools and techniques
  • Formulate medium and long-term goals for the business